{"id":28369,"date":"2016-12-05T00:09:00","date_gmt":"2016-12-04T15:09:00","guid":{"rendered":"https:\/\/mag.boxil.jp\/mag\/a1838\/"},"modified":"2026-03-23T14:06:39","modified_gmt":"2026-03-23T05:06:39","slug":"1838","status":"publish","type":"post","link":"https:\/\/boxil.jp\/mag\/a1838\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af7\u9078"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%95%8F%E9%A1%8C%E8%A7%A3%E6%B1%BA%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AB%E3%80%81%E4%BD%95%E3%82%92%E3%81%97%E3%81%A6%E3%81%84%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>\n\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u3001\u4f55\u3092\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\n<span 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class=\"\">\u539f\u56e0\u3092\u5206\u6790\u3057\u89e3\u6c7a\u7b56\u306e\u5c0e\u51fa\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9<\/strong>\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3067\u3082\u3001\u305d\u308c\u3063\u3066\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u4eba\u306e\u305f\u3081\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30927\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\n<\/p>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u306e\u3092\u4f5c\u3063\u3066\u58f2\u308d\u3046\u3068\u8003\u3048\u305f\u6642\u3001\u3069\u3046\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3042\u308a\u3075\u308c\u305f\u5546\u54c1\u3092\u4f5c\u3063\u3066\u3001\u5229\u70b9\u3060\u3051\u3092\u3072\u305f\u3059\u3089\u58f2\u308a\u8fbc\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f\u81ea\u5206\u306e\u4f1a\u793e\u306e\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5546\u54c1\u306e\u4ed6\u306b\u306f\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3001\u3053\u308c\u3092\u8cb7\u3046\u3053\u3068\u3067\u3069\u3046\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u3092\u3057\u3063\u304b\u308a\u3068\u307e\u3068\u3081\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u63bb\u304d\u7acb\u3066\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u5f79\u7acb\u3064\u30ed\u30b8\u30ab\u30eb\u306a\u8003\u3048\u65b9\u304c\u8eab\u306b\u3064\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3044\u304f\u3064\u304b\u306b\u5206\u3051\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4eca\u65e5\u77e5\u3063\u3066\u304a\u3051\u3070\u3001\u660e\u65e5\u304b\u3089\u8a66\u3057\u3066\u307f\u305f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF1%EF%BC%9A%E3%80%8C%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%83%84%E3%83%AA%E3%83%BC%E3%80%8D%E3%81%A7%E5%8E%9F%E5%9B%A0%E3%82%92%E7%B4%B0%E5%88%86%E5%8C%96%E3%81%97%E3%80%81%E5%95%8F%E9%A1%8C%E8%A7%A3%E6%B1%BA%E3%81%97%E3%82%88%E3%81%86%EF%BC%81\"><\/span>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af1\uff1a\u300c\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u300d\u3067\u539f\u56e0\u3092\u7d30\u5206\u5316\u3057\u3001\u554f\u984c\u89e3\u6c7a\u3057\u3088\u3046\uff01\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u300d\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001<strong class=\"\">\u539f\u56e0\u3068\u306a\u308b\u8981\u7d20\u3092\u7d30\u5206\u5316\u3057\u3066\u56f3\u306b\u3059\u308b<\/strong>\u65b9\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300cA\u5546\u54c1\u306e\u58f2\u308a\u4e0a\u3052\u304c\u60aa\u3044\u300d\u306e\u306f\u306a\u305c\u304b\u3001\u3068\u8003\u3048\u308b\u6642\u3001\u307e\u305a\u306f\u305d\u308c\u306b\u76f4\u7d50\u3059\u308b\u539f\u56e0\u3092\u8003\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u55b6\u696d\u90e8\u306e\u52aa\u529b\u304c\u8db3\u308a\u306a\u3044\u300d\u3084\u300c\u5024\u6bb5\u304c\u9ad8\u3044\u300d\u306a\u3069\u3067\u3059\u3002\u305d\u3046\u3057\u305f\u3089\u6b21\u306b\u3001\u300c\u55b6\u696d\u90e8\u306e\u52aa\u529b\u304c\u8db3\u308a\u306a\u3044\u300d\u539f\u56e0\u3068\u3001\u300c\u5024\u6bb5\u304c\u9ad8\u3044\u300d\u539f\u56e0\u3092\u305d\u308c\u305e\u308c\u66f8\u304d\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u3046\u3057\u3066\u7a81\u304d\u8a70\u3081\u3066\u3044\u304f\u3053\u3068\u3067\u6839\u672c\u306e\u539f\u56e0\u304c\u308f\u304b\u308a\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u5927\u5143\u306e\u554f\u984c\u70b9\u300cA\u5546\u54c1\u306e\u58f2\u308a\u4e0a\u3052\u304c\u60aa\u3044\u300d\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u7269\u4e8b\u306e\u904e\u7a0b\u3060\u3051\u3092\u6539\u5584\u3057\u3066\u3082\u3001\u5927\u5143\u306e\u539f\u56e0\u304c\u6b8b\u3063\u3066\u3044\u308b\u9650\u308a\u554f\u984c\u306f\u518d\u767a\u3057\u304b\u306d\u306a\u3044\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u3068<strong class=\"\">\u539f\u56e0\u3092\u7a81\u304d\u8a70\u3081\u3066\u6539\u5584\u3057\u3066\u3044\u304f<\/strong>\u3088\u3046\u306b\u3059\u308b\u306e\u304c\u5927\u5207\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF2%EF%BC%9A%E6%96%B0%E8%A6%8F%E6%A1%88%E4%BB%B6%E7%AB%8B%E3%81%A1%E4%B8%8A%E3%81%92%E6%99%82%E3%81%AB%E3%81%AF%E3%80%8C3C%E5%88%86%E6%9E%90%E3%80%8D\"><\/span>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\uff1a\u65b0\u898f\u6848\u4ef6\u7acb\u3061\u4e0a\u3052\u6642\u306b\u306f\u300c3C\u5206\u6790\u300d\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\n3C\u5206\u6790\u3068\u306f\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u300cCompetitor\uff08\u7af6\u5408\u4ed6\u793e\uff09\u300d\u300cCustomer\uff08\u5e02\u5834\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u305d\u308c\u305e\u308c\u3068\u3063\u3066\u3064\u3051\u305f\u540d\u79f0\u3067\u3001\u3053\u306e<strong class=\"\">3\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u3001\u60c5\u5831\u3092\u7d71\u5408<\/strong>\u3057\u307e\u3059\u3002\n<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001A\u5546\u54c1\u3092\u58f2\u308a\u305f\u3044\u5834\u5408\u3001\u300c\u5e02\u5834\u300d\u306a\u3089\u3070\u300c\u3069\u3046\u3044\u3046\u4eba\u304c\u6765\u5e97\u3059\u308b\u306e\u304b\u300d\u3001\u300c\u7af6\u5408\u300d\u306f\u300c\u3069\u3093\u306a\u5546\u54c1\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3001\u300c\u81ea\u793e\u300d\u306e\u300cA\u5546\u54c1\u306f\u3069\u3046\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u70b9\u3092\u305d\u308c\u305e\u308c\u66f8\u304d\u51fa\u3057\u307e\u3059\u3002\u305d\u306e\u3042\u3068\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u3066\u3001\u306a\u304a\u304b\u3064\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u3066\u3044\u308b\u70b9\u3092\u5ba3\u4f1d\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3059\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF3%EF%BC%9A%E7%8F%BE%E7%8A%B6%E3%82%92%E6%8A%8A%E6%8F%A1%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%80%8CSWOT%E5%88%86%E6%9E%90%E3%80%8D\"><\/span>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\uff1a\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u300cSWOT\u5206\u6790\u300d\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300cSWOT\u5206\u6790\u300d\u306f\u300cStrengths\uff08\u5f37\u307f\uff09\u300d\u300cWeakness\uff08\u5f31\u307f\uff09\u300d\u300cOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u300cThreat\uff08\u8105\u5a01\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u305f\u540d\u79f0\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u4f1a\u793e\u306e\u5f37\u307f\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3001\u53cd\u5bfe\u306b\u5f31\u307f\u306f\u3069\u3046\u3044\u3046\u3068\u3053\u308d\u304b\u3001\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308b\u306e\u306f\u3069\u3046\u3044\u3046\u6642\u304b\u3001\u30d4\u30f3\u30c1\u306f\u3069\u3046\u3044\u3046\u6642\u304b\u3092\u8868\u306b\u3057\u3066\u66f8\u304d\u51fa\u305b\u3070\u3001<strong class=\"\">\u81ea\u5206\u306e\u4f1a\u793e\u306e\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3092\u628a\u63e1<\/strong>\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30c1\u30e3\u30f3\u30b9\u304c\u6765\u308c\u3070\u3044\u3061\u65e9\u304f\u7269\u3092\u58f2\u308a\u3060\u3057\u305f\u308a\u3001\u6539\u5584\u6848\u3092\u8003\u3048\u3066\u304a\u304f\u3053\u3068\u3067<strong class=\"\">\u30d4\u30f3\u30c1\u306b\u3082\u5373\u5ea7\u306b\u5bfe\u5fdc<\/strong>\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF4%EF%BC%9A%E7%8B%99%E3%81%84%E3%82%92%E5%AE%9A%E3%82%81%E3%82%8B%E3%80%8CSTP%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%8D\"><\/span>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\uff1a\u72d9\u3044\u3092\u5b9a\u3081\u308b\u300cSTP\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300cSTP\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u3001\u300cSegmentation\u300d\u300cTargeting\u300d\u300cPositioning\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u307e\u305a\u3001\u5e02\u5834\u306b\u3044\u308b\u4eba\u305f\u3061\u306e\u4e2d\u304b\u3089\u3001<strong class=\"\">\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u5e74\u4ee3\u5225\u306a\u3069\uff09\u306b\u5206\u985e<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\n\u6b21\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u304b\u3089\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u72d9\u3044\u3092\u5b9a\u3081\u308b\u306e\u304b\u300cTargeting\u300d\u3057\u307e\u3059\u3002\u305d\u306e\u3042\u3068\u306f\u3001\u9078\u3093\u3060\u30b0\u30eb\u30fc\u30d7\u306b\u81ea\u793e\u306f\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308c\u3070\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u306e\u304b\u300cPositioning\u300d\u3059\u308b\u306e\u3067\u3059\u3002\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF5%EF%BC%9A%E5%8E%9F%E5%9B%A0%E3%82%92%E3%83%9E%E3%82%AF%E3%83%AD%E3%81%A7%E6%8E%A2%E3%82%8B%E3%80%8CPEST%E5%88%86%E6%9E%90%E3%80%8D\"><\/span>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\uff1a\u539f\u56e0\u3092\u30de\u30af\u30ed\u3067\u63a2\u308b\u300cPEST\u5206\u6790\u300d\n<span 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