äŒæ¥ã®SNSéçšãæåããããã€ã³ããšã¯ïŒæŽ»çšã¡ãªããã»æ³šæç¹


ããããSNSéçšä»£è¡ã®ãµãŒãã¹ã®è³æãå³éžãåãµãŒãã¹ã®æéãã©ã³ãæ©èœãç¹åŸŽããŸãšãŸã£ãè³æãç¡æã§è³æè«æ±å¯èœã§ãããã²SNSéçšä»£è¡ã®ãµãŒãã¹ãæ¯èŒããéãçšè°ãäœæããéã«ãå©çšãã ããã
ç®æ¬¡ãéãã
- SNSéçšãšã¯
- äŒæ¥ã®SNSéçšãéèŠãªçç±
- äŒæ¥ã«ãããSNSéçšã®ç®ç
- SNSéçšã®ã¡ãªãã
- ã³ã¹ããæããŠå®£äŒã§ãã
- ãã©ã³ãã£ã³ã°å¹æã®åäž
- 顧客ã³ãã¥ãã±ãŒã·ã§ã³ãåãããã
- 売äžã¢ãã
- SNSéçšã«ããã泚æç¹
- éçšãªãœãŒã¹ã®ç¢ºä¿
- çäžãªã¹ã¯å¯Ÿç
- é·æçãªéçš
- äŒæ¥ãSNSãéçšããéã®æ¥åå 容
- ã¢ã«ãŠã³ãã®éèš
- æçš¿å 容ã®äŒç»ã»ææ¡
- ã³ã³ãã³ãäœæã»æçš¿
- ã³ã¡ã³ã確èªã»è¿ä¿¡
- åæã»ã¬ããŒãã£ã³ã°
- æ¹åæœçã®å®æœ
- SNSäŒæ¥éçšã®æåã®ãã€ã³ã
- ã³ã³ãã³ãã®è³ªãšéã®ãã©ã³ã¹
- SNSã®ç¹æ§ã«åãããæçš¿
- æ確ãªç®æšèšå®ãšèšç»çãªéçš
- éçšäœå¶ãæŽããŠãã
- éçšãªãœãŒã¹ã質ãé«ãããå Žåã«ã¯SNSéçšä»£è¡ãµãŒãã¹ãæ€èšããã
- äŒæ¥SNSã®éçšã¯ã³ããæŒãããŠæåãžå°ãã
SNSéçšãšã¯
SNSéçšãšã¯ãSNSã掻çšããæ å ±çºä¿¡ã顧客ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããšã§ããäŒæ¥ã«ãããŠã¯ãèªç€Ÿã®ååããµãŒãã¹ã®èªç¥åºŠåäžããã©ã³ãã£ã³ã°ã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ã匷åãªã©ãç®çãšããŠãæŠç¥çã«SNSã掻çšããããšãéèŠèŠãããŠããŸãã
å¹æçãªéçšãè¡ãããšã§ãäŒæ¥ã®æé·ã«å€§ããè²¢ç®ããããšãæåŸ ã§ããŸãã

äŒæ¥ã®SNSéçšãéèŠãªçç±
äŒæ¥ã®SNSéçšãéèŠãªçç±ã¯ãæ¶è²»è ãšã®çŽæ¥çãªã³ãã¥ãã±ãŒã·ã§ã³ãå¯èœãšãªãããã©ã³ãèªç¥åºŠãåäžãããå¹æãæåŸ ã§ããããšã倧ããªçç±ãšããŠæããããŸãã
SNSã¯åºç¯å²ã®ãªãŒãã£ãšã³ã¹ã«ãªãŒãããæ段ãšããŠåªããŠãããæçš¿ããããšã§ãŠãŒã¶ãŒã«ã¢ãããŒãã§ããŸãããŸãããã©ãã¯ãŒãšã®äº€æµãéããŠä¿¡é Œé¢ä¿ãæ§ç¯ãããã€ã€ã«ãã£ã®åäžãæåŸ ã§ããŸãã
äŒæ¥ã«ãšã£ãŠSNSéçšã¯ã¡ãªãããå€ããããããç©æ¥µçã«å°å ¥ãããŠããŸãã
äŒæ¥ã«ãããSNSéçšã®ç®ç
äŒæ¥ãSNSãéçšããç®çã¯å€å²ã«ããããŸããäž»ãªç®çãšããŠã¯ã次ã®ããšãæããããŸãã
- èªç¥åºŠã®åäž
- 顧客ã³ãã¥ãã±ãŒã·ã§ã³
- æ°èŠé¡§å®¢ã®ç²åŸ
- åžå Žèª¿æ»
SNSãå©çšããååããµãŒãã¹ã®å®£äŒã¯ãã³ã¹ããæããªããå®æœã§ããããšãé åçã§ããããã«ãSNSã®æ¡æ£åã䜿ã£ãèªç¥åºŠãåäžããæ°èŠé¡§å®¢ã®ç²åŸãç®çãšããŠéçšãéå§ããäŒæ¥ãå€ãã§ãããã
ãŸããSNSç¹æã®æ¶è²»è ãšã®è·é¢ã®è¿ããå©çšããŠã顧客ã³ãã¥ãã±ãŒã·ã§ã³ãåžå Žèª¿æ»ãªã©ããŒã±ãã£ã³ã°ã®äžç°ãšããŠå©çšããããŒãºã®ææ¡ãååã®æ¹åãªã©ã«æŽ»ããäŒæ¥ãå¢ããŠããŸãã
SNSéçšã®ã¡ãªãã
äŒæ¥ãSNSãéçšããããšã«ã¯å€ãã®ã¡ãªããããããŸããäž»ã«æ¬¡ã®ãããªã¡ãªãããæåŸ ã§ããŸãã
- ã³ã¹ããæããŠå®£äŒã§ãã
- ãã©ã³ãã£ã³ã°å¹æã®åäž
- 顧客ã³ãã¥ãã±ãŒã·ã§ã³ãåãããã
- 売äžã¢ãã
ã³ã¹ããæããŠå®£äŒã§ãã
SNSã¯ç¡æã§ã¢ã«ãŠã³ããäœæã§ãããããåæã³ã¹ããæããªããå€ãã®äººã«ãªãŒãã§ããŸããåºåè²»çšãæ¯èŒçäœããè²»çšå¯Ÿå¹æã®é«ãããŒã±ãã£ã³ã°ãå¯èœã§ãã
ãã©ã³ãã£ã³ã°å¹æã®åäž
SNSãéããŠç¶ç¶çã«ã¡ãã»ãŒãžãçºä¿¡ããããšã§ãäŒæ¥ããµãŒãã¹ã®ã€ã¡ãŒãžãæ¶è²»è ã®èšæ¶ã«æ®ãããããªããŸãããŸããããžã¥ã¢ã«ã³ã³ãã³ããã¹ããŒãªãŒæ§ã®ããæçš¿ã¯ãã©ã³ãã®ã€ã¡ãŒãžåœ¢æã«å€§ããå¯äžããŸãã
顧客ã³ãã¥ãã±ãŒã·ã§ã³ãåãããã
SNSã¯é¡§å®¢ãšçŽæ¥ã³ãã¥ãã±ãŒã·ã§ã³ãåãããã®ãã©ãããã©ãŒã ãšããŠåªããŠããŸããã³ã¡ã³ããã¡ãã»ãŒãžæ©èœã掻çšããããšã§ã顧客ã®è³ªåãæèŠã«è¿ éã«å¯Ÿå¿ã§ããŸãã
売äžã¢ãã
SNSã掻çšããããšã§ãã¿ãŒã²ããå±€ãžã®ã¢ãããŒãã容æã«ãªããçµæãšããŠå£²äžã®åäžãæåŸ ã§ããŸããç¹ã«ãã£ã³ããŒã³ãã»ãŒã«æ å ±ãã¿ã€ã ãªãŒã«çºä¿¡ããããšã§ã賌買æ欲ãåºæ¿ã§ããŸãã
SNSéçšã«ããã泚æç¹
SNSãéçšããéã¯æ¬¡ã®ããšã«æ³šæããŠåãçµãå¿ èŠããããŸãã
- éçšãªãœãŒã¹ã®ç¢ºä¿
- çäžãªã¹ã¯å¯Ÿç
- é·æçãªéçš
éçšãªãœãŒã¹ã®ç¢ºä¿
SNSéçšã¯ç¶ç¶çãªæŽ»åãæ±ãããããããå°ä»»ã®ã¹ã¿ãããããŒã ãé 眮ããããšãéèŠã§ãã
SNSéçšã¯ãäŒç»ã®ç«æ¡ãã¯ãªãšã€ãã£ãã®å¶äœãå¹ææ€èšŒã顧客ã³ãã¥ãã±ãŒã·ã§ã³å¯Ÿå¿ãªã©ãããããå·¥çšãçµãŠæçš¿ãããããéçšãªãœãŒã¹ã確ä¿ããå¹æçãªéçšäœå¶ãæŽããŸãããã
çäžãªã¹ã¯å¯Ÿç
SNSã¯æ å ±ã®æ¡æ£åãé«ãããã誀ã£ãæ å ±ãäžé©åãªæçš¿ãçäžãããªã¹ã¯ãå«ãã§ããŸããæçš¿å 容ã®ããã«ãã§ãã¯ãã¬ã®ã¥ã¬ãŒã·ã§ã³ã®äœæã¯ãã¡ããããããçäžãèµ·ãã£ãå Žåã®ç·æ¥å¯Ÿå¿ããã¥ã¢ã«ã«ã€ããŠãäœæã»æŽåãå¿ èŠã§ãã
é·æçãªéçš
SNSéçšã¯çæçãªçµæãæ±ãããã®ã§ã¯ãªããé·æçãªèŠç¹ã§ã®éçšãæ±ããããŸããå¹æãçæçã«ã¯èŠãã¥ãããç¶ç¶ããããšã§å°ããã€å¹æãåºãããå®çãããããåŸåããããŸãã
ãã®ãããç¶ç¶çã«ã³ã³ãã³ããçºä¿¡ãããšã³ã²ãŒãžã¡ã³ããç¶æããããšãéèŠã§ãã
äŒæ¥ãSNSãéçšããéã®æ¥åå 容
äŒæ¥ãSNSãéçšããå ŽåãããŸããŸãªæ¥åãçºçããŸããäž»ãªæ¥åã«ã€ããŠå ·äœçã«è§£èª¬ããŸãã
ã¢ã«ãŠã³ãã®éèš
äŒæ¥ãSNSéçšãå§ããéã«ã¯ããŸãåSNSãã©ãããã©ãŒã ã«ã¢ã«ãŠã³ããéèšããŸããã¢ã«ãŠã³ãåããããã£ãŒã«ãã«ããŒç»åãªã©ãèšå®ãããã©ã³ãã®ã€ã¡ãŒãžã«åã£ãããŒãžãäœæããããšãéèŠã§ãã
æçš¿å 容ã®äŒç»ã»ææ¡
次ã«ãæçš¿å 容ã®äŒç»ãšææ¡ãè¡ããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«é¿ãã³ã³ãã³ããèããæçš¿ã®ã¹ã±ãžã¥ãŒã«ãçµãããšãæ±ããããŸãã
ããšãã°ãããã¢ãŒã·ã§ã³æ å ±ã補å玹ä»ã顧客ã®å£°ãªã©ã®æçš¿å 容ã§ãã
ã³ã³ãã³ãäœæã»æçš¿
äŒç»ã«åºã¥ããŠå ·äœçãªã³ã³ãã³ããäœæããå®æçã«æçš¿ããŸããç»åãåç»ãããã¹ããªã©ãå€æ§ãªåœ¢åŒã®ã³ã³ãã³ããçšããããšã§ããã©ãã¯ãŒã®èå³ãåŒãããããªããŸããã³ã³ãã³ãäœæã«ã¯ã¯ãªãšã€ãã£ããªã¹ãã«ãšããŒã«ã®æŽ»çšãéèŠã§ãã
ã³ã¡ã³ã確èªã»è¿ä¿¡
æçš¿åŸããã©ãã¯ãŒããã®ã³ã¡ã³ããã¡ãã»ãŒãžã«å¯Ÿå¿ããŸããè¿ éãã€äžå¯§ãªè¿ä¿¡ãå¿æããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããŸããç¹ã«ãã¬ãã£ããªã³ã¡ã³ãã«å¯ŸããŠã¯ãé©åãªå¯Ÿå¿ãæ±ããããŸãã
åæã»ã¬ããŒãã£ã³ã°
SNSéçšã®ææã枬å®ããããã«ãåæçš¿ã®ããã©ãŒãã³ã¹ãåæããå®æçã«ã¬ããŒããäœæããŸããããã«ãããã©ã®ã³ã³ãã³ããå¹æçã§ãã£ãããææ¡ãã次å以éã®éçšã«æŽ»ãããŸãã
æ¹åæœçã®å®æœ
åæçµæã«åºã¥ããŠãéçšã®æ¹åæœçãå®æœããŸããããšãã°ãæçš¿ã®é »åºŠãèŠçŽããããæ°ããã³ã³ãã³ãã®ã¢ã€ãã¢ãåãå ¥ãããããããšãèããããŸããåžžã«PDCAãµã€ã¯ã«ãåãããšãéèŠã§ãã
SNSäŒæ¥éçšã®æåã®ãã€ã³ã
SNSã®å¹æçãªéçšã«ã¯ã³ããå¿ èŠã§ãã次ã®ã³ããæŒãããŠãã¢ã«ãŠã³ãã®æé·ãå¹æã«ã€ãªããŸãããã
- ã³ã³ãã³ãã®è³ªãšéã®ãã©ã³ã¹
- SNSã®ç¹æ§ã«åãããæçš¿
- æ確ãªç®æšèšå®ãšèšç»çãªéçš
- éçšäœå¶ãæŽããŠãã
ã³ã³ãã³ãã®è³ªãšéã®ãã©ã³ã¹
SNSéçšã§ã¯ãã³ã³ãã³ãã®è³ªãšéã®ãã©ã³ã¹ãéèŠã§ãã質ã®é«ãã³ã³ãã³ããå®æçã«æäŸããããšã§ããã©ãã¯ãŒã®ãšã³ã²ãŒãžã¡ã³ããç¶æãããããªããŸãã
é »åºŠãä¿ã¡ãªããããäžã€ã²ãšã€ã®æçš¿ã䟡å€ããæ å ±ãæäŸããããšãæ±ããããŸãã
SNSã®ç¹æ§ã«åãããæçš¿
åSNSãã©ãããã©ãŒã ã®ç¹æ§ãç解ããããã«åãããæçš¿ãè¡ãããšãæåã®éµã§ããããšãã°ãInstagramã§ã¯èŠèŠçãªã³ã³ãã³ããå¹æçã§ãããTwitterã§ã¯ã¿ã€ã ãªãŒãªæ å ±çºä¿¡ãæ±ããããŸãã
ããããã®ãã©ãããã©ãŒã ã«é©ããã³ã³ãã³ããæäŸããããšãéèŠã§ãã
æ確ãªç®æšèšå®ãšèšç»çãªéçš
SNSéçšã®æåã«ã¯ãæ確ãªç®æšèšå®ãšèšç»çãªéçšãäžå¯æ¬ ã§ããããšãã°ããã©ãã¯ãŒæ°ã®å¢å ããšã³ã²ãŒãžã¡ã³ãçã®åäžã売äžã®å¢å ãªã©ãå ·äœçãªç®æšãèšå®ããããã«åããæŠç¥ãç«ãŠãããšãéèŠã§ãã
ãŸããPDCAãµã€ã¯ã«ãåããåžžã«éçšãæ¹åããŠãã姿å¢ãæ±ããããŸãã
éçšäœå¶ãæŽããŠãã
å¹æçãªSNSéçšã«ã¯ãé©åãªéçšäœå¶ãæŽããŠããããšãéèŠã§ããæ åœè ã®åœ¹å²åæ ãã¹ã±ãžã¥ãŒã«ç®¡çããã©ãã«å¯Ÿå¿ã®ããã¥ã¢ã«äœæãªã©ãéçšäœå¶ãæŽåããããšã§ãã¹ã ãŒãºãªéçšãå¯èœãšãªããŸãã
ãŸããå®æçãªããŒãã£ã³ã°ãå ±åãéããŠãéçšç¶æ³ãå ±æããåé¡ç¹ãæ©æã«çºèŠã»è§£æ±ºããããšãæ±ããããŸãã
éçšãªãœãŒã¹ã質ãé«ãããå Žåã«ã¯SNSéçšä»£è¡ãµãŒãã¹ãæ€èšããã
äŒæ¥ãSNSéçšãè¡ãå Žåã¯ãã¢ã«ãŠã³ãã®æ§ç¯ããæŠç¥èšèšãæçš¿å 容ã®äŒç»ç«æ¡ãã¯ãªãšã€ãã£ãå¶äœãªã©ãããããæ¥åãå¿ èŠãšãªããé·æçãªéçšãèžãŸãããªãœãŒã¹ã®ç¢ºä¿ãå¿ èŠã§ãã
ãŸããããã«ã¢ã«ãŠã³ããæé·ããã売äžãæ°èŠé¡§å®¢ç²åŸãªã©ã®å¹æãé«ããããã«ã¯ãåæãæ¹åæœçã®å®è¡ãå¹ææ€èšŒãªã©ãããããç¥èãããŠããŠãå¿ èŠãšãªããŸãã
ãããããªãœãŒã¹äžè¶³ã®æžå¿µãèªç€Ÿã«ã¹ãã«ãããŠããŠããªãå Žåã«ã¯ãSNSéçšã«é·ããå°éã®ä»£è¡ãµãŒãã¹ã®å°å ¥ãæ€èšããŸãããã

äŒæ¥SNSã®éçšã¯ã³ããæŒãããŠæåãžå°ãã
äŒæ¥ãSNSãå¹æçã«éçšããããã«ã¯ãæ確ãªæŠç¥ãšèšç»çãªéçšãå¿ èŠã§ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«é¿ãã³ã³ãã³ããæäŸããå®æçã«åæã»æ¹åãç¹°ãè¿ãããšã§ãSNSéçšã®å¹æãæ倧åãžå°ããŸãããã
SNSéçšã®ãªãœãŒã¹ãããŠããŠã«ã€ããŠæžå¿µãããå Žåã¯ãSNSéçšä»£è¡ãµãŒãã¹ã®å©çšãããããã§ããSNSéçšä»£è¡ãµãŒãã¹ã¯å€ããããããããåŸæãªSNSããµãŒãã¹ã®ç¯å²ãç°ãªããŸããæ¯èŒæ€èšããŠãèªç€Ÿã®èª²é¡ãæåŸ ããå¹æã«åããããµãŒãã¹ãéžãã§ãã ããã